Vivian Liu
UX Designer
Vivian Liu is the UX Designer at Integrity Marketing Services. She designs every website the agency builds, with a focus on user experience, accessibility, and conversion. Her sites do not just look good. They work. If a visitor lands on an Integrity-built website and takes action, Vivian's design is a big reason why.
Design That Serves the Business
Vivian approaches design as problem-solving. The problem is always the same: how do we take a visitor who just arrived on this website and guide them toward becoming a customer?
That question drives every decision she makes. Layout, typography, color, spacing, button placement. None of it is arbitrary. Every element is placed with intent, and that intent is always tied to the client's business goals.
This is what separates conversion-focused design from design that just looks nice. A beautiful website that does not convert is a liability. Vivian makes sure the sites she builds do both.
What She Does Day-to-Day
Vivian's work spans the full design process, from early wireframes to polished mockups ready for development. On a typical day, she might be:
She does not design in a vacuum. Every project involves close coordination with the SEO team, the content team, and the developer to make sure the final product works on every level.
Mobile-First, Always
More than half of web traffic comes from mobile devices. For many of Integrity's clients, especially home service businesses, that number is even higher. Vivian designs for mobile first, then scales up to desktop.
This is not just about making things fit on a smaller screen. Mobile-first design means rethinking how information is prioritized. On a phone, you have less space and a shorter attention span to work with. Every element has to earn its place.
Vivian's mobile designs are clean, fast-loading, and focused on the one or two actions that matter most. Call buttons are easy to find. Forms are short and simple. Navigation does not get in the way.
Accessibility Matters
Vivian takes accessibility seriously. Websites should be usable by everyone, including people using screen readers, people with limited vision, and people navigating without a mouse.
This is not just a nice-to-have. Accessibility affects real people, and it also affects search performance. Google rewards sites that follow accessibility best practices, and Vivian builds those standards into every project from the start.
"A website is not a canvas. It is a tool. Every element either moves the visitor toward the goal or it is in the way. I design for the person on the other end of the screen, not for the portfolio."
The Design-Development Partnership
One of the things that makes Integrity's web work consistent is the partnership between Vivian and Matt White, the agency's web developer. They work closely on every project, and that relationship means designs translate cleanly into code.
Vivian designs with development in mind. She knows what is realistic to build, what will perform well, and what will create headaches down the road. Matt builds with design intent in mind. He does not cut corners or compromise the vision during implementation.
The result is websites that match the mockup, load fast, and work exactly as designed across every device and browser.
How Clients Experience Her Work
Clients experience Vivian's work every time someone visits their website. The layout that makes navigation intuitive, the form placement that drives inquiries, the mobile experience that keeps visitors engaged. That is all Vivian.
During the design phase, clients work with Vivian through a structured feedback process. She presents designs with clear explanations of why each decision was made, so clients are not just picking what looks best. They are approving designs that are built to perform.
Need a website that actually converts?
Talk to our team about how Vivian and the rest of Integrity can help your business.