Matt White

Web Developer

Matt White is the Web Developer at Integrity Marketing Services. He builds every website the agency delivers, specializing in custom themes, performance optimization, and code that is clean enough to maintain for years. When Vivian Liu finishes a design, Matt is the person who brings it to life in the browser.

What He Builds

Every website that leaves Integrity is built with clean, hand-written code. Matt does not use page builders, pre-made templates, or bloated plugins where custom code would do the job better. He writes clean, purposeful code that does exactly what it needs to do and nothing more.

That approach matters for two reasons. First, custom code runs faster. Fewer unnecessary scripts, smaller file sizes, and tighter architecture mean pages load quickly. For businesses that depend on their website to generate leads, load time directly affects conversions and search rankings.

Second, clean code is maintainable. Websites are not one-time projects. They need updates, new pages, and occasional redesigns. When the codebase is well-organized, making changes is straightforward. When it is not, every update becomes a risk.

Matt builds for today and for two years from now.

What He Does Day-to-Day

Matt's work covers the full development lifecycle, from receiving a finalized design to launching a live site. On a typical day, he might be:

Development is not just about building new sites. Matt also handles maintenance, performance monitoring, and technical improvements for existing clients.

Performance Is Not Optional

A slow website loses visitors. Google has made it clear that page speed affects rankings, and real user data backs it up. People leave when pages take too long to load.

Matt treats performance as a core requirement, not a nice-to-have. Every site he builds goes through a performance review before launch. He optimizes images, minimizes HTTP requests, reduces render-blocking resources, and configures caching. The goal is a site that loads fast on every device, including older phones on slower connections.

This is not the kind of work most visitors notice directly. But they notice the result: a site that feels snappy, responsive, and professional.

"A page builder adds 300KB of code nobody needs. On mobile, that is the difference between 1.5 seconds and 4 seconds. At 4 seconds, half your visitors are gone. I do not use page builders. Not because I am a purist. Because the math does not work."

Matt White, Web Developer

The Design-Development Partnership

Matt and Vivian Liu work as a pair on every web project. This is not a handoff where a developer gets a design file and figures it out alone. They collaborate throughout the process.

Vivian designs with development constraints in mind. Matt builds with design intent in mind. When they disagree on something, they talk it through and find the solution that serves the client best.

This partnership means the finished product matches the design. Spacing, typography, color, interaction patterns. It all translates faithfully from mockup to browser. Clients do not have to wonder why the live site looks different from what they approved.

How Clients Experience His Work

Clients experience Matt's work every time someone visits their website. The fast load times, the smooth navigation, the forms that work on every device, the pages that look right on a phone and a desktop. That is Matt's code running underneath.

During development, clients see their site come together through staged previews. Matt builds in phases so clients can review progress and catch issues early. No one sees the site for the first time on launch day.

After launch, Matt's work continues. Sites need updates, security patches, and occasional improvements. He handles all of that, making sure the site stays fast, secure, and functional long after the initial build.

From the blog