Matt Russell

Co-Founder & Creative Director

Matt Russell co-founded Integrity Marketing Services in 2018 and serves as Creative Director. He oversees every creative decision the agency makes, from brand strategy and website design to the development of proprietary tools like April AI. If something leaves this agency with the Integrity name on it, Matt has touched it.

Why He Started This Agency

Matt did not start Integrity Marketing Services because he thought the world needed another agency. He started it because business owners kept getting burned.

The pattern was always the same. A business owner would sign a long contract with an agency, get buried in jargon-filled reports, and have no idea whether anything was actually working. Months later, they would walk away frustrated, lighter in the wallet, and no closer to their goals.

That needed to change.

Matt and his co-founder built Integrity around a simple idea: do the work, show the results, and skip the nonsense. No hiding behind technical jargon. No locking clients into contracts they do not understand. Just clear communication and measurable outcomes.

That founding principle still drives every decision at the agency today, more than 100 five-star reviews later.

What He Does Day-to-Day

As Creative Director, Matt sets the creative standard for the entire team. That means he is involved in the strategy, look, and feel of every project that moves through the agency.

On any given day, he might be:

Reviewing website designs before they go to development
Working with the SEO and content teams to make sure creative decisions support search performance
Building and refining the agency's proprietary tools, including April AI
Meeting with the team to solve problems and push projects forward
Developing new service offerings based on what clients actually need

Matt does not sit in a corner office and delegate. He works alongside the team. When a client's project needs creative direction, he is in the room.

Building April AI

One of Matt's biggest contributions to the agency is his role in developing April AI, a proprietary system built on eight years of SEO knowledge.

April AI is not a chatbot or a gimmick. It is an internal tool that helps the team work faster and smarter. It processes data, identifies patterns, and supports decision-making across SEO, content, and paid media.

Matt saw an opportunity to take everything the team had learned over nearly a decade and build it into a system. The result is a tool that gives Integrity's clients an edge that most agencies simply cannot offer, because most agencies did not build their own.

"I started this agency because I was tired of watching business owners get burned by agencies that were better at selling marketing than doing marketing. Every decision we make comes back to one question: would I pay for this if it were my money?"

Matt Russell, Co-Founder & Creative Director

His Approach

Matt believes creative work should serve a purpose. A website should not just look good. It should convert. A brand should not just feel polished. It should communicate trust.

Every creative decision at Integrity is measured against a simple question: does this help the client win?

If the answer is no, it gets reworked. There is no room for ego in the process. The work is about the client's business, not the designer's portfolio.

How Clients Experience His Work

Most clients will not work with Matt directly on a daily basis. But they will feel his influence in everything the agency delivers.

The websites are clean and conversion-focused because Matt set the design standards. The SEO strategies are supported by proprietary tools because Matt helped build them. The reports are clear and jargon-free because Matt insisted on transparency from day one.

When clients say Integrity feels different from other agencies, a lot of that comes from the creative culture Matt has built.

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