Brock Olsen

Paid Media Strategist

Brock Olsen is the Paid Media Strategist at Integrity Marketing Services. He builds every Google Ads account from scratch, manages over 100 active accounts, and has spent eight years learning exactly how to turn ad budgets into leads. If your Google Ads account is wasting money, Brock is the person who can fix it.

What Makes Him Different

Most agencies set up Google Ads accounts using templates. They plug in some keywords, set a budget, and hope for the best. Brock does not work that way.

Every account he builds starts from zero. He researches the business, the market, the competition, and the specific search behavior of the customers that business needs to reach. Then he builds a custom campaign structure designed for that business alone.

The most obvious example of this approach is his negative keyword lists. Before a single ad runs, Brock builds a custom list of 200 or more negative keywords. These are the search terms that would trigger your ads but would never lead to a real customer. Without them, your budget bleeds out on irrelevant clicks.

What He Does Day-to-Day

Managing over 100 active Google Ads accounts means Brock's days are full. Here is what that actually looks like:

This is not set-it-and-forget-it management. Brock actively works on accounts every day. Google Ads is a moving target, and the only way to keep performance high is to stay on top of the data.

His Approach

Brock's philosophy comes down to two things: build it right from the start, and never stop optimizing.

Building it right means doing the research upfront. It means understanding the business before touching the ad platform. It means creating custom structures instead of copying what worked for someone else.

Never stop optimizing means treating every campaign as a living system. What works today might not work next month. Search behavior changes. Competition shifts. Brock treats every account as an ongoing project, not a finished product.

This approach is backed by eight years of experience and proprietary tools the team has built to support paid media management. Those tools help Brock spot trends faster, identify waste sooner, and make better decisions at scale.

"Most agencies add negative keywords after the money is gone. I build the list before the first impression. Two hundred terms. Minimum. That is not paranoia. That is just not wasting your money."

Brock Olsen, Paid Media Strategist

How Clients Experience His Work

Clients experience Brock's work in the most direct way possible: their phone rings, their inbox fills up, and their cost per lead drops.

He does not hide behind vanity metrics like impressions or click-through rates alone. He tracks what matters: leads, cost per lead, and return on ad spend. When he reports on performance, clients get a clear picture of what their budget bought them.

For businesses that have been burned by poorly managed Google Ads in the past, working with Brock is a different experience. He can usually identify the problems within minutes of looking at an existing account. Wasted spend on irrelevant keywords, poor campaign structure, missing negative keyword lists. He has seen it all, and he knows how to fix it.

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