Local SEO
Local SEO Services That Put You in the Map Pack
46% of Google searches have local intent. If your business depends on local customers and you are not in the map pack, you are handing those leads to the competitor who is.
Why Local Seo
Why Local SEO Matters More Than You Think
76% of people who search for something nearby visit a business within a day. For contractors, HVAC companies, plumbers, and other service businesses, those searches are not casual browsing. The map pack appears above organic results. For local searches, it is the first thing people see. If you are not there, it barely matters what your organic ranking is.
Gbp Optimization
Google Business Profile Optimization
Your Google Business Profile is the single most important factor in map pack rankings. Complete profile buildout: every field filled, every section utilized. Category strategy, photo optimization with geotagged images, weekly Google Posts, Q&A management, review response strategy, and attribute optimization.
Citation Building
Local Citation Building and NAP Consistency
NAP stands for Name, Address, Phone number. Your business information exists across dozens of directories. When that information is inconsistent, Google loses confidence in your data. Our citation process covers 50+ directory submissions, industry-specific citations, data aggregator submissions, duplicate cleanup, and ongoing monitoring.
Campaign Components
What Goes Into a Local SEO Campaign
GBP Optimization, Citation Building, Review Strategy, Local Content, Local Link Building, On-Page Local SEO, and transparent monthly Reporting covering map pack tracking, GBP insights, and citation audits.
Review Management
Review Management and Velocity
We have 101 five-star reviews with a 5.0 aggregate rating on our own Google Business Profile. We practice what we recommend. Reviews are a confirmed local ranking factor. Google considers quantity, velocity, diversity across platforms, and whether you respond.
Tracking Results
How We Track Local SEO Results
Map pack position tracking, GBP insights (calls, direction requests, website clicks), local keyword rankings with city-level granularity, citation audit scores, and monthly plain language summaries.
The difference between position #1 and position #4 in the map pack is usually not one big thing. It is fifteen small things. Complete categories, consistent NAP across every directory, review velocity that does not stall, and a GBP profile that Google sees as the most relevant answer. Most agencies check the box on a few of these and call it local SEO. That is why their clients sit at #4.
Nearly half of all Google searches have local intent (Google).
And the majority of people who search for something nearby visit a business within 24 hours. If your business depends on local customers, map pack visibility is not optional.
100+
Five-star reviews
2018
Founded
9
In-house team
0
Outsourced work
Reviews
What clients say
"We started receiving SEO services from Integrity Marketing which made immediate impact in our business. We are still seeing the effects from our initial investment. Even after a short period of time we are spending less in ads and getting more leads out of them. SEO solutions they provide definitely has a long term value."
Seattle Bath and Shower LLC
Bath Remodeling
"I have been working with IM for a few months now on our new website and SEO, and I am absolutely blown away at the work they have done for us. Their entire team is responsive, experts in their respective fields, and a delight to work with."
Molly
SEO + Web Design Client
"Professional, great communication and value added. Integrity Marketing is appropriately named! Talk to Dylan; he's got it dialed in with his team to help you with SEO."
Cathy Harrison
SEO Client
Ready to grow?
Let's talk about what a focused marketing strategy looks like for your business. No long-term lock-in, no surprises.
FAQ
Common questions
Most businesses see measurable improvements in map pack visibility within 3-4 months. Significant lead increases typically happen by month 4-6. Local SEO compounds, so the longer the campaign runs, the stronger the results become.
Local SEO focuses on Google Maps and the local 3-pack for searches with geographic intent. Regular organic SEO targets the traditional blue-link results. For service businesses that depend on local customers, local SEO typically delivers higher ROI.
It is the single most important factor. GBP is the primary data source Google uses to determine map pack rankings. An incomplete or poorly optimized profile is the most common reason businesses do not appear in local results.
Yes. Organic rankings and map pack rankings use different algorithms. A business can rank #1 organically and still not appear in the map pack.
Citations are mentions of your business name, address, and phone number on other websites. Consistent citations across many sources tell Google your information is trustworthy, which directly affects local rankings.
Reviews are a confirmed ranking factor. Google considers quantity, velocity, diversity across platforms, and whether you respond. We have 101 five-star reviews because we take this seriously.
Yes. Multi-location local SEO requires separate GBP profiles, location-specific content, and individual citation strategies. Our SEO Advanced plan at $4,500/mo is built for multi-location businesses.
The map pack (local 3-pack) is the group of three business listings with a map at the top of Google results for local searches. Getting in requires GBP optimization, citation consistency, review velocity, local content, and proximity.
What are local SEO services? Local SEO services improve your visibility in Google Maps and the local 3-pack for searches in your service area. This includes Google Business Profile optimization, local citation building, NAP consistency, review management, and location-specific content. For service businesses, local SEO is typically the highest-ROI channel because it reaches people who are ready to call. Plans start at $1,500/mo.
From the blog
Related articles
The Complete Local SEO Guide
Step-by-step resource for improving local search visibility. GBP optimization, citations, reviews, and local content strategy.
Is Local SEO Dead?
Local SEO has changed significantly but it is not dead. What shifted, what still works, and what to do about it.
Google Business Profile Guide
Everything you need to know about optimizing your Google Business Profile for map pack rankings.
Service areas