Local Service Ads
Local Service Ads. Google Guaranteed Leads for Service Businesses.
LSAs put your business above everything in Google search results. Pay per lead, not per click. Google puts its name behind your business with the Guaranteed badge.
How Lsas Work
How Local Service Ads Work
LSAs appear at the very top of Google. Customer sees your business name, Google Guaranteed badge, star rating, hours, and a call button. You pay per lead, not per click. Bad leads can be disputed for credit.
Google Guaranteed
The Google Guaranteed Badge
Earned through background checks, insurance verification, and license verification. Google backs your work up to $2,000 if a customer is unsatisfied. A credibility signal you cannot buy with ad spend.
Lsa Vs Ads
LSAs vs. Google Ads: Which One Do You Need?
LSAs: pay per lead, top of results, Google Guaranteed, limited control. Google Ads: pay per click, below LSAs, full keyword control, requires landing page. For home service businesses, run both.
Eligible Industries
Which Industries Qualify
Plumbers, electricians, HVAC, roofers, painters, landscapers, locksmiths, house cleaners, pest control, garage door services, and more.
Management Includes
What LSA Management Includes
Profile setup, category and service selection, service area configuration, review generation strategy, lead monitoring, dispute resolution, budget optimization, weekly performance checks.
Disputes
Lead Disputes
Not every lead is good. We monitor every lead and file disputes for invalid ones. Most businesses running LSAs without management leave money on the table.
For home service businesses, LSA leads consistently convert at a higher rate than standard search ad leads. The customer who clicks a Google Guaranteed listing is further along in the decision. They have already seen your reviews, your badge, and your service area. They are calling to hire, not to browse.
LSA leads cost $15-$75 per lead depending on industry and market.
Plumbers and electricians tend to be lower. HVAC and roofing leads can be higher due to ticket size.
100+
Five-star reviews
2018
Founded
9
In-house team
0
Outsourced work
Reviews
What clients say
"They made a beautiful website with a more than competent understanding of SEO. They will write better Google Ads than you. The ROI has been between 2-10x consistently. They are trustworthy and easy to communicate plainly with."
KG I
SEO + Google Ads Client
"Very easy to work with. Really understand how Google works. Make you feel like your money is valued and every dollar I've spent has come back to me as ROI. Huge fan. Literally every member of the team feels like they are on your team."
Alykhan Sunderji
Google Ads Client
"We started receiving SEO services from Integrity Marketing which made immediate impact in our business. Even after a short period of time we are spending less in ads and getting more leads out of them."
Seattle Bath and Shower LLC
Bath Remodeling
Ready to grow?
Let's talk about what a focused marketing strategy looks like for your business. No long-term lock-in, no surprises.
FAQ
Common questions
Google's pay-per-lead advertising for service businesses. You appear at the top of results with a Google Guaranteed badge. You pay when someone contacts you.
$15-$75 per lead depending on industry and market. You set a weekly budget.
Google verifies your business through background checks, insurance, and license verification. Backs your work up to $2,000. Takes 2-4 weeks.
Plumbers, electricians, HVAC, roofers, painters, landscapers, locksmiths, house cleaners, pest control, garage door services, and more.
LSAs: pay-per-lead, top of results, Google Guaranteed, limited control. Google Ads: pay-per-click, full keyword targeting, requires landing page. Run both for full coverage.
No. LSAs do not require a website. But having a professional website helps convert researching customers.
Yes. Wrong numbers, spam, outside service area leads can be disputed for credit. We file disputes on behalf of every client.
For home service businesses, both. LSAs capture highest-intent leads. Google Ads capture everything else. Together, you own the top of the page.
What are Local Service Ads? Local Service Ads (LSAs) are Google's pay-per-lead advertising platform for service businesses. Your business appears at the top of Google with a Google Guaranteed badge, your star rating, and a direct call button. You only pay when a customer contacts you. Eligible industries include plumbing, electrical, HVAC, roofing, painting, and landscaping. Management starts at $500/mo.
From the blog
Related articles
What Are Local Service Ads?
Local Service Ads explained. How they work, who qualifies, and whether they are right for your business.
LSA vs Google Ads
Comparing Local Service Ads to Google Search Ads. When to use each, or both.
LSA Lead Generation Tips
Tips for maximizing lead quality and volume from your LSA campaigns.
Service areas