Marketing for remodelers
Remodeler Marketing That Attracts $50K+ Projects
Remodeling marketing is not contractor marketing. The project values are higher, sales cycles longer, and CPCs brutal at $25-$60 per click.
Remodelers have the longest sales cycle in home services. Someone searching today might not sign for three months. Your marketing has to nurture that entire journey, not just capture the first click.
Remodeling keywords cost $25-$60 per click.
At those rates, every unqualified click that hits a generic homepage costs more than most businesses spend on lunch.
100+
Five-star reviews
2018
Founded
9
In-house team
0
Outsourced work
What we offer
Services for remodelers
FAQ
Remodelers marketing FAQ
The best remodeler marketing strategy combines a portfolio-driven website organized by project type, Google Ads with pre-qualifying ad copy, and SEO targeting keywords like "kitchen remodel contractor [city]." Integrity Marketing manages 8+ active remodeler accounts across the Seattle and Boise markets.
Most remodeling companies invest $3,000 to $8,000 per month across Google Ads spend and management fees. Remodeling CPCs run $25 to $60 per click, so budget efficiency matters. Integrity Marketing structures campaigns to pre-qualify clicks and reduce wasted spend on low-value inquiries.
Pre-qualify prospects through Google Ads copy that mentions project minimums, dedicated landing pages per project type, and a professional portfolio. Integrity Marketing helps remodelers attract $50K+ projects by targeting design-conscious homeowners through cost guides and visual content.
SEO works well for remodeling companies because most competitor websites have thin content and poor technical setup. Integrity Marketing typically sees ranking movement within 6 to 12 months for remodelers. Project-type pages targeting "bathroom remodel [city]" and similar terms drive consistent organic leads.
Google Ads can generate design consultation requests within 2 weeks of launch. SEO takes 4 to 8 months for meaningful ranking movement. At Integrity Marketing, we recommend running both so paid campaigns deliver leads immediately while organic rankings build over time.
Houzz works as a supplement but should not be your primary lead source. You compete against hundreds of profiles with no control over positioning. Integrity Marketing helps remodelers build their own website, SEO, and Google Ads presence for leads they fully own and control.
Add clear calls to action on every page, create a dedicated consultation booking page, build portfolio pages organized by project type, and display trust signals like reviews and certifications. Integrity Marketing drives traffic to these pages through SEO and Google Ads campaigns.
What works for remodeler marketing? A portfolio-driven website organized by project type, Google Ads with qualifying language, SEO targeting "[project type] remodel [city]" keywords, and content around cost guides and timelines.
Related reading
Remodelers marketing insights
Ready to grow your remodeler business?
Tell us where you're at and we'll show you what's possible.
Service areas