Google Ads for Contractors
Managed Google Ads built for contractors
We run Google Ads for contractors and home service trades: roofers, HVAC, plumbers, electricians, landscapers, painters, and remodelers. We segment campaigns by project type, block the handyman and DIY searches that drain budget, point clicks at landing pages that pre-qualify, and fire instant lead notifications so you call back first. We manage Google Ads across many contractor accounts, so the playbook is already proven.
Results for this service
-79%
Cost per lead
Allen Medical
-49%
Cost per lead
Stuc-O-Flex
-68%
Cost per conversion
Flying Colors
$59
Cost per lead
Northern Exteriors
Built For Contractors
Google Ads run the way contractors need them run
Most contractor accounts waste money in the same places: one broad campaign for every service, no negative keywords, and clicks landing on a generic homepage. We do the opposite. We segment campaigns by the jobs you actually want, so a roof replacement budget is not competing with a gutter cleaning search, and every dollar chases the work worth winning.
Negative Keyword Discipline
Blocking the clicks that never become jobs
A contractor account without a negative-keyword list pays for people searching how to DIY the repair, looking up a contractor license, or hunting for a cheap handyman. We build and maintain negative-keyword lists that block handyman, DIY, tutorial, salary, and license-lookup searches, so your budget goes to homeowners ready to hire, not to browsers and researchers.
Pre Qualifying Landing Pages
Landing pages that pre-qualify the lead
Clicks go to landing pages built to convert and to filter, not to your homepage. We spell out service area, project types, and what you do and do not take on, so the person who fills out the form is already a fit. That means fewer tire-kicker calls and more jobs your crew actually wants.
Instant Lead Notifications
Instant lead notifications, because speed wins the job
For a contractor, a lead that sits for an hour is often a job lost to whoever called back first. We wire up instant phone and email notifications the moment a form comes in or a call connects, so you reach the customer while they are still deciding.
What Management Includes
What contractor Google Ads management includes
Account structure segmented by project type and service area. Negative-keyword lists built and maintained against handyman, DIY, and license-lookup traffic. Landing pages that pre-qualify. Conversion tracking on calls, forms, and chats. Instant lead notifications. Weekly performance checks, bid and budget optimization, and monthly reporting you can read.
Most contractor ad budgets bleed on handyman and DIY clicks. We build the negative-keyword lists and project-type structure that put every dollar on the jobs worth winning.
For contractors, the win is not more clicks. It is fewer wasted ones. Tight targeting and negative keywords put budget on the jobs worth winning.
Contractor cost per lead varies widely by trade and market, higher for roofing and HVAC where the ticket is bigger, lower for smaller-ticket services. Structure and discipline move that number more than budget does.
0
Outsourced work
2
WA + ID offices
1
Point of contact
100%
Asset ownership
Results
What this looks like in practice
Amor Roofing
Roofing
·30-day snapshot
Monthly leads grew from 6 to 31, peaking at 49, after a new site launch and managed Google Ads.
Legacy Painting
Painting
·30-day snapshot
Qualified leads up 280% and cost per lead down 60% after a Google Ads rebuild.
Eastside Kitchen & Bath
Remodeling
·30-day snapshot
Remodeling leads doubled with a portfolio-first site and geo-targeted Google Ads.
Reviews
What clients say
"They made a beautiful website with a more than competent understanding of SEO. They will write better Google Ads than you. The ROI has been between 2-10x consistently. They are trustworthy and easy to communicate plainly with."
KG I
SEO + Google Ads Client
"Very easy to work with. Really understand how Google works. Make you feel like your money is valued and every dollar I've spent has come back to me as ROI. Huge fan. Literally every member of the team feels like they are on your team."
Alykhan Sunderji
Google Ads Client
"We started receiving SEO services from Integrity Marketing which made immediate impact in our business. Even after a short period of time we are spending less in ads and getting more leads out of them."
Seattle Bath and Shower LLC
Bath Remodeling
Ready to grow?
Tell us where the business is headed and what is not working. We will tell you, plainly, whether we can help and what it would take. No long-term lock-in, no surprises.
FAQ
Common questions
You set the ad budget, and Google Ads management for contractors starts at $750/month plus that ad spend. What matters more than the budget is the structure. Tight targeting and negative keywords make a smaller budget outperform a larger, sloppier one.
The usual causes are one broad campaign for every service, no negative-keyword list, and clicks landing on a generic homepage. That combination pays for handyman, DIY, and license-lookup searches that never become jobs. We fix the structure first, then the budget works.
At minimum, block handyman, DIY, tutorial, how-to, salary, jobs, and license-lookup searches, plus services you do not offer. We build and maintain a negative-keyword list specific to your trade so your budget only reaches homeowners ready to hire.
Yes. Sending paid clicks to your homepage wastes them. We point ads at landing pages built to convert and to pre-qualify, spelling out your service area and project types so the leads that come through are a fit for your crew.
Google Ads produce leads as soon as campaigns are live and approved, which is why paid search is the fastest channel to turn on. We wire up instant lead notifications so you can call back while the customer is still deciding.
Both, over time. Google Ads deliver leads immediately and give you control over which jobs you chase. SEO compounds slower but lowers your cost per lead as it grows. Most contractors start with Google Ads for speed and layer in SEO to build visibility they own.
Roofers, HVAC, plumbers, electricians, landscapers, painters, and remodelers, among other home service trades. We manage Google Ads across many contractor accounts, so the playbook for your trade is already proven.
How do Google Ads work for contractors? Google Ads put your contracting business at the top of search when someone is actively looking to hire for a specific job. For contractors, the work is in the discipline: segmenting campaigns by project type, building negative-keyword lists that block handyman, DIY, and license-lookup searches, and sending clicks to landing pages that pre-qualify the lead before the phone rings. We manage Google Ads across many contractor accounts. Management starts at $750/mo plus ad spend.
From the blog
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Signs Google Ads Is Wasting Money
Warning signs that your Google Ads account is bleeding budget on irrelevant clicks.
Google Ads management for contractors starts at $750/month plus ad spend.
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