Marketing for remodelers
Remodeler marketing that books high-value design consultations
For remodeling companies that want consultations on the projects they actually want to build, not estimates from homeowners shopping a $3,000 budget, we build portfolio-first sites, scope-qualified ads, and research-phase SEO. Run in-house from Kirkland and Eagle, built on eight years of campaign data.
Results in this industry
-55%
Cost per conversion
Freimark Construction
Doubled
Remodel leads
Eastside Kitchen & Bath
+21%
Conversions
Freimark Construction
The landscape
The remodeling marketing landscape
Remodeling sits at the intersection of high project values and long sales cycles. A homeowner planning a $75,000 kitchen remodel researches for two to six months before signing: Houzz, cost guides, portfolio comparisons, three to five design consultations. Your marketing has to be present through that journey, not just the last search before they hire.
The CPCs make it harder. Remodeling keywords run $25 to $60 a click on a normal day and climb in Seattle and Bellevue. At those rates, every unqualified click on a generic homepage is a real loss. A homeowner looking for a $3,000 bathroom refresh clicking your ad when your minimum is $50,000 costs $40 and produces nothing.
We manage marketing for eight-plus remodelers and the pattern is consistent. The ones who grow pre-qualify through their marketing, capture homeowners during the research phase with useful content, and present a portfolio that matches the project scale they actually want. The ones who struggle run generic "remodeling" campaigns with no segmentation and wonder why the close rate is low.
Every account, asset, and line of content belongs to you. Nothing held hostage. If we part ways, you keep it all.
Freimark Construction
-55%
Cost per conv.
$215 to $96
From / to
+21%
Conversions
A whole-home remodeler cut cost per conversion 55%, from about $215 to $96, while conversions grew and site health improved.
0
Outsourced
2
WA + ID offices
1
Point of contact
Our approach
How we help remodelers grow
A portfolio organized by project type
Organize the portfolio by project type so a homeowner searching for kitchen remodels sees kitchen projects, not a random mix. Professional photography with before, during, and after. Design details like materials, layout changes, and scope. This separates a $50K remodeler from a handyman with a website.
Google Ads that pre-qualify by project value
At $25 to $60 per click, you cannot afford to attract homeowners outside your project range. Ad copy that references project scope, landing pages with portfolio images that signal your price point, and consultation booking forms that ask about budget and timeline. These layers cut wasted clicks.
SEO content that captures the research phase
Cost guides, project timelines, what-to-expect articles, and design trend content capture homeowners two to six months before they hire. A homeowner who reads your kitchen remodel cost guide in January calls for a consultation in April.
Design consultation as the conversion action
Remodeling is not a same-day purchase. The right CTA is a design consultation, not a generic "get a quote" form. Position the consultation as a working session: you discuss vision, walk through options, and lay out a realistic scope. That matches how homeowners actually buy remodeling, and it filters for serious prospects.
What to expect
Your first 90 days with us
Week 1-2
Audit and design consultation setup
We review site analytics, ad history, and competitor positioning. The usual gap for remodelers is between project quality and online presentation. We source your best before/after work and map your highest-margin project types.
Week 3-4
Launch campaigns by project type
Separate campaigns for kitchens, bathrooms, whole-home, and ADUs. Each links to a dedicated landing page with galleries and design consultation CTAs. Budget-qualifying ad copy mentions project minimums to filter out small jobs.
Month 2
Build your portfolio website
If the site needs it, we rebuild with filterable project galleries by room type, cost range guides per service, and a design-process timeline. Remodeling buyers compare three to five companies before calling. The site has to close the trust gap.
Month 3
SEO content and review momentum
Cost guide content ("how much does a kitchen remodel cost in [city]") captures research-phase homeowners. Weekly GBP posts with project photos build local visibility. Campaigns now have enough data to cut waste and double down on winners.
What we see
Marketing mistakes we see from remodelers
No project minimum in ad copy or landing pages
If your minimum is $50,000 but your ad copy says "Kitchen Remodeling Services," you attract everyone from cabinet-hardware shoppers to gut-renovation planners. At $25 to $60 a click, ten unqualified clicks a week is $1,000 to $2,400 a month wasted, plus consultations that never close.
Pre-qualify in ad copy that references project scope. Dedicated landing pages per project type with portfolio images that signal your price range. A consultation form that asks about scope filters low-value inquiries before they reach you.
Stock photos instead of real project photography
Homeowners investing $75,000+ need visual proof that you can deliver at that level. Stock photos of smiling families in kitchens tell them nothing. They bounce to the remodeler with 30 real galleries because that portfolio answers the question stock photos cannot: can this company actually do the work?
Professional project photography organized by project type with before, during, and after. Every completed project is a marketing asset. Phone photos with good lighting beat stock.
One generic "remodeling" page covering all project types
Google cannot rank one page for "kitchen remodel contractor Kirkland," "bathroom remodel company Bellevue," and "whole home renovation Seattle" at once. A generic page competes for everything and ranks for nothing.
Dedicated pages per project type: kitchen, bathroom, whole-home, additions, basement finishing. Each gets its own keyword targets, portfolio section, and conversion path.
Industry data
Remodelers marketing benchmarks
Average CPC
$25-$60
Remodeling CPCs run $25 to $60 per click. Kitchen and whole-home remodel keywords sit at the top of that range due to project value and competition.
Target cost per lead
$150-$400
Remodeling leads are expensive to acquire but carry the highest project values in home services ($50K to $200K+). Pre-qualifying ad copy reduces wasted spend on low-budget inquiries.
Lead-to-close rate
10-20%
Remodeling companies with portfolio-driven websites and design consultation booking flows close at higher rates than those relying on generic contact forms.
Results
Remodelers clients we have worked with
Remodelers have the longest sales cycle in home services. Someone searching today might not sign for three months. Your marketing has to nurture that entire journey, not just capture the first click.
Eastside Kitchen & Bath: portfolio-first site now drives qualified remodel inquiries.
Remodeling CPCs run $25 to $60. At those rates, every click needs to land on a page that pre-qualifies the homeowner.
105
Five-star reviews
2018
Founded
9
In-house team
0
Outsourced work
What we offer
Services for remodelers
SEO
Project-type service pages targeting high-value searches like "kitchen remodel cost [city]," "whole-home renovation contractor," and "bathroom remodel before and after." We build cost guide content that captures research-phase homeowners planning $50K to $200K+ projects, filtering out small job inquiries before they reach your inbox.
Google Ads
Campaigns segmented by project type (kitchen, bathroom, whole-home, ADU) with budget-qualifying ad copy that mentions project minimums. Landing pages feature portfolio photos, design consultation CTAs, and financing options. This structure pre-qualifies clicks so you spend $25 to $60 per click on homeowners ready to invest, not browsers comparing paint colors.
Web Design
Portfolio-first sites organized by project type with high-resolution before/after galleries, project cost ranges, and design process timelines. Remodeling buyers are the most research-intensive in home services. They compare 3 to 5 contractors online before calling anyone. Your site needs to close the trust gap in the first scroll.
GEO
Remodeling is a long-cycle decision where AI research plays a growing role. Homeowners ask ChatGPT "best kitchen remodeler in [city]" and "how much does a bathroom remodel cost." We structure your portfolio, reviews, and project data so AI engines cite your company with specific project examples and price ranges.
FAQ
Remodelers marketing FAQ
The best remodeler marketing strategy combines a portfolio-driven website organized by project type, Google Ads with pre-qualifying ad copy, and SEO targeting keywords like "kitchen remodel contractor [city]." Integrity Marketing manages 8+ active remodeler accounts across the Seattle and Boise markets.
Most remodeling companies invest $3,000 to $8,000 per month across Google Ads spend and management fees. Remodeling CPCs run $25 to $60 per click, so budget efficiency matters. Integrity Marketing structures campaigns to pre-qualify clicks and reduce wasted spend on low-value inquiries.
Pre-qualify prospects through Google Ads copy that mentions project minimums, dedicated landing pages per project type, and a professional portfolio. Integrity Marketing helps remodelers attract $50K+ projects by targeting design-conscious homeowners through cost guides and visual content.
SEO works well for remodeling companies because most competitor websites have thin content and poor technical setup. Integrity Marketing typically sees ranking movement within 6 to 12 months for remodelers. Project-type pages targeting "bathroom remodel [city]" and similar terms drive consistent organic leads.
Google Ads can generate design consultation requests within 2 weeks of launch. SEO takes 4 to 8 months for meaningful ranking movement. At Integrity Marketing, we recommend running both so paid campaigns deliver leads immediately while organic rankings build over time.
Houzz works as a supplement but should not be your primary lead source. You compete against hundreds of profiles with no control over positioning. Integrity Marketing helps remodelers build their own website, SEO, and Google Ads presence for leads they fully own and control.
Add clear calls to action on every page, create a dedicated consultation booking page, build portfolio pages organized by project type, and display trust signals like reviews and certifications. Integrity Marketing drives traffic to these pages through SEO and Google Ads campaigns.
What works for remodeler marketing? A portfolio-driven website organized by project type, Google Ads with qualifying language, SEO targeting "[project type] remodel [city]" keywords, and content around cost guides and timelines.
Related reading
Remodelers marketing insights
Ready to grow your remodeler business?
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