Generative Engine Optimization
Get cited when customers ask AI who to hire
When someone asks ChatGPT, Google AI Overviews, or Perplexity who to hire for what you do, AI names a few businesses and skips the rest. We structure your business so it is one of the names. We have tracked 60+ ChatGPT referrals to client sites. Run in-house on April AI.
Results for this service
74
Keywords showing AI Overviews
Client portfolio
52
Top 3 where AI Overviews appear
Client portfolio
#1
Property management near me
Lori Gill & Associates
20
Top-3 AI Overview terms
Stuc-O-Flex
Introduction
Why GEO matters now
Ask ChatGPT "who is the best roofer in Seattle" and you get one answer, not ten blue links. GEO is what decides whether your business is in that answer. We have tracked 60+ ChatGPT referrals to client sites, and Rife Masonry is now consistently cited first across ChatGPT, Perplexity, Gemini, and AI Overviews for Seattle contractor searches.
AI is answering, not linking
ChatGPT, Perplexity, and Google AI Overviews give direct answers. You need to be the answer, not a listing.
First-mover advantage is real
AI models build associations over time. Businesses cited first tend to keep getting cited as models retrain.
SEO alone is not enough
SEO builds authority. GEO structures that authority so AI can extract and cite it. You need both.
Whats Included
What Our Generative Engine Optimization Service Includes
GEO is not a single tactic. It is a systematic approach to making your business visible and citable across every AI platform that your customers are using.
Structured Data and Schema
JSON-LD markup for Organization, LocalBusiness, Service, FAQPage, and Review schemas. This is the language AI uses to understand your business and cite it accurately.
Entity Optimization
Making your brand a recognized entity in knowledge graphs so AI already understands who you are, what you do, and where you operate before generating answers.
Content Restructuring
Answer-first formatting, direct statements, and structured lists. AI extracts content, it does not read it. Your pages need to be built for extraction, not just readability.
LLMs.txt Configuration
A standard that tells AI crawlers what content to index and how to interpret your site. Think of it as robots.txt for language models that power AI search.
AI Citation Tracking
Monitoring where your business appears across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. We track which queries trigger citations and referral growth.
FAQ Schema Optimization
FAQPage JSON-LD on every relevant page. AI pulls heavily from FAQ content because the question and answer format maps directly to how users query AI.
Differentiator
April AI: the system behind our GEO work
April AI is our proprietary system, built by Matt Russell and Dylan Axelson on years of SEO campaign data. Not a ChatGPT wrapper. A framework built for the local service businesses we work with.
Builds ideal customer profiles
From your market, competitors, and service area.
Finds the ranking gaps
Where your authority and the competitive landscape say you can realistically win.
Writes targeted content
Using current SEO and AI Overview techniques, in your voice, then a human refines it.
Tracks AI citations continuously
Across ChatGPT, Perplexity, and Google AI Overviews.
Eighteen months ago, none of our clients showed up in AI search. Now they are getting recommended by ChatGPT, Perplexity, and Google AI across every industry we serve. The businesses structured for AI citation now will own this channel while competitors are still debating whether it matters.
Clients across more than ten industries now appear in AI search recommendations, up from zero eighteen months ago.
Real people are asking ChatGPT, Perplexity, and Google AI who to hire, and our clients are the ones getting named. Monthly referral volume keeps climbing as AI search adoption grows.
0
Outsourced work
2
WA + ID offices
1
Point of contact
100%
Asset ownership
Timeline
What to expect
Week 1-2
Audit and strategy
Full AI readiness audit delivered with a prioritized GEO roadmap for your site.
Week 3-4
Schema and structured data
JSON-LD markup, LLMs.txt, and entity optimization implemented across key pages.
Month 2
Content restructuring
Service pages and FAQs reformatted for AI extraction with answer-first content.
Month 3+
Track and optimize
AI citation monitoring live. Monthly reporting on referral growth and new citations.
Week 1-2
Audit and strategy
Full AI readiness audit delivered with a prioritized GEO roadmap for your site.
Week 3-4
Schema and structured data
JSON-LD markup, LLMs.txt, and entity optimization implemented across key pages.
Month 2
Content restructuring
Service pages and FAQs reformatted for AI extraction with answer-first content.
Month 3+
Track and optimize
AI citation monitoring live. Monthly reporting on referral growth and new citations.
Results
What this looks like in practice
Rife Masonry
GEO · SEO · Content Strategy
·30-day snapshot
The first contractor in Washington to rank #1 across every major AI platform. Built on five years of structured authority.
Industries we specialize in
Reviews
What clients say
"We started receiving SEO services from Integrity Marketing which made immediate impact in our business. We are still seeing the effects from our initial investment. Even after a short period of time we are spending less in ads and getting more leads out of them. SEO solutions they provide definitely has a long term value."
Seattle Bath and Shower LLC
Bath Remodeling
"I have been working with IM for a few months now on our new website and SEO, and I am absolutely blown away at the work they have done for us. Their entire team is responsive, experts in their respective fields, and a delight to work with."
Molly
SEO + Web Design Client
"Professional, great communication and value added. Integrity Marketing is appropriately named! Talk to Dylan; he's got it dialed in with his team to help you with SEO."
Cathy Harrison
SEO Client
Ready to grow?
Tell us where the business is headed and what is not working. We will tell you, plainly, whether we can help and what it would take. No long-term lock-in, no surprises.
FAQ
Common questions
Generative engine optimization is the practice of structuring your website so AI platforms cite your business in their answers. At Integrity Marketing in Kirkland, WA, we use structured data, entity optimization, and answer-first formatting to make your business visible across ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot.
SEO optimizes your website to rank in Google search results. GEO optimizes your business to be cited in AI-generated answers. SEO wins with backlinks and content authority. GEO wins with structured data and entity recognition. They are complementary strategies, and Integrity Marketing offers both as integrated services.
AI cites businesses it can identify as recognized entities with structured, extractable content. The foundation is proper schema markup, consistent business data across platforms, and answer-first content formatting. Integrity Marketing builds all of these through our GEO service, powered by April AI.
No. GEO techniques like structured data, entity optimization, and clear content formatting are also SEO best practices. Implementing schema markup helps Google understand your content better, which can improve organic rankings. Our team in Kirkland, WA builds GEO and SEO strategies that reinforce each other.
Direct answer statements, structured lists, comparison tables, FAQ content with clear question and answer formatting, and statistical claims with named sources. AI extracts concise, structured content more reliably than long narrative paragraphs. Our content restructuring process optimizes every page for extraction.
We track AI citations across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot using April AI. Metrics include citation count, referral traffic from AI platforms, which queries trigger your business, and month-over-month growth. Our clients are being recommended across every industry we serve, and monthly volume keeps increasing.
You need both. SEO builds the authority and content foundation that AI draws from when deciding which businesses to cite. GEO structures that content so AI can extract and reference it. Without SEO, you lack authority. Without GEO, you lack structure. Learn more on our SEO services page.
Increasingly important for any service business. When a customer asks ChatGPT "who is the best plumber in Kirkland," the businesses in that answer get calls without the customer ever opening Google. Our clients are already showing up in these results across every industry we serve, and the volume grows every month.
What is generative engine optimization (GEO)? GEO is the practice of optimizing your business to appear in AI-generated search results, including ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot. It uses structured data, entity optimization, and answer-first content formatting. GEO complements traditional SEO. You need both.
From the blog
Related articles
The Complete History of SEO
How search went from keyword stuffing to AI Overviews, and what that shift means for whether AI tools recommend your business. Interactive timeline, every major algorithm update, and the two systems you now have to show up in.
What Is GEO?
A definitive guide to GEO. What it is, how it differs from SEO, and how to get your business cited by AI.
AI Content Optimization
How to integrate AI into content strategy without producing generic, unhelpful content. The April AI approach.
GEO is available as part of our SEO plans. Contact us for details.
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