Case Study
How Green Attic Grew Organic Traffic 473% Through SEO
A Google Ads client since 2022 whose organic search took off after we rebuilt the website and layered a deep SEO strategy on top.
Meet Green Attic
Green Attic is an insulation and construction company based in Mountlake Terrace, WA. The work has always been strong. They have been an Integrity client since 2022, and this is the story of what happens when steady service quality finally gets matched by steady visibility.
Overview
From Outdated Website to Digital Authority
Green Attic came to us with a good problem and a frustrating one at the same time. The service quality was there. The reputation with customers was there. What was missing was visibility. In a competitive local market, homeowners searching for insulation work were finding everyone but Green Attic.
We have worked with Green Attic since 2022, and that longevity matters here. This was not a quick campaign or a single push. It was a sustained partnership where trust built over years let us keep investing in the slow, compounding work that SEO actually requires.
We had run Google Ads for Green Attic since 2022, so the paid side was already working. Organic was the gap. To close it we rebuilt their website on a modern, fast, AI-assisted build and layered a deep SEO strategy on top: technical, content, and authority work stacked month over month. Three months into the most recent measurement window, organic finally caught up to the quality of the work, and it kept climbing.
Challenge
Starting Point
The core challenge was simple to name and hard to fix: strong service quality, limited organic visibility. Green Attic did excellent insulation and construction work, but in local search they were nearly invisible against competitors fighting for the same homeowners.
There was no shortcut for this. The market was competitive, the existing footprint was thin, and closing the gap meant committing to the patient, compounding work of real SEO rather than chasing a quick spike.
- Strong service quality with limited organic visibility
- Competitive local insulation and construction market
- Thin organic search footprint to build from
- Low starting click volume from organic search
- Average position sitting well outside the top results
Strategy
A Structured Roadmap
Google Ads had been running since 2022, so we started from a position of trust. The organic opportunity called for more than tweaks, so we rebuilt the website first, then layered a deep SEO strategy on the new foundation. Each phase built on the last, and the years of partnership let us keep going long enough for the compounding to show.
Website Rebuild
Rebuild the site on a modern, fast, AI-assisted build so the technical foundation could actually support ranking. A clean, quick site is the base every piece of content and every link would sit on.
Technical SEO Foundation
On the new build, get the fundamentals right: crawlability, speed, and the technical signals that were holding the old site back, so everything added afterward could earn its keep.
Content Depth
Build out the pages and topics that a homeowner researching insulation actually searches for. Real depth around the services Green Attic does, so the site had something worth ranking.
Authority Building
Steady, compounding authority work over months. This is the part that has no shortcut. Consistent signals that told Google the site deserved to climb, and it did, from an average position of 21 to 16.
Managed Google Ads Since 2022
The paid program we have run since 2022 kept Green Attic visible for high-intent searches the whole time, while the rebuilt site and SEO compounded underneath it.
Results
Quantitative Impact
The new site plus a deep SEO strategy did exactly what it was built to do. Organic clicks nearly sextupled and impressions grew almost six-fold in three months, on top of the paid program that had already been running since 2022. After years of the phone not ringing the way the quality of the work deserved, the visibility finally matches the craftsmanship.
Organic Search Performance (GA4)
+473%
Organic Clicks
From 45 to 258 per month
+461%
Search Impressions
From 10,400 to 58,200 per month
+108%
Website Sessions
More than doubled over the window
Keyword Growth (SE Ranking)
21 to 16
Average Position
Improved average ranking across tracked terms
+52%
Monthly Leads
99 leads per month
Looking Forward
What Comes Next
The best part of a compounding strategy is that it does not stop. The foundation is in place, the authority signals keep strengthening, and the organic climb keeps building on itself month after month.
For a client we have partnered with since 2022, that is the whole point. Green Attic never needed better work. They needed the market to see it. Now the visibility matches the quality, and it keeps growing.
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