Blog / Strategy
Strategy
9 articles on strategy for local service businesses.
What Is GEO (Generative Engine Optimization)?
A definitive guide to GEO. What it is, how it differs from SEO, and how to get your business cited by AI.
How to Set Your Google Ads Budget: A Guide by Industry
How much to spend on Google Ads by industry. CPCs, recommended budgets, and how to scale efficiently.
The History of SEO: 1994 to AI Search (2026), and What It Means for Your Business
How search went from keyword stuffing to AI Overviews, and what that shift means for whether AI tools recommend your business. Interactive timeline, every major algorithm update, and the two systems you now have to show up in.
PPC Management Services: What You Should Get and What to Pay
What PPC management should include, what it costs, and the weekly work that separates real management from set-and-forget. How to tell if your spend is actually working.
How Long Does SEO Take? Honest Timelines
Business owners want realistic timeline expectations. Month-by-month breakdown from audit to compounding returns, with real client data.
SEO vs Google Ads: Which Should You Choose?
A direct comparison for business owners trying to decide between SEO and Google Ads. Spoiler: most businesses need both.
The Hidden Costs of DIY Marketing
What businesses lose when they try to handle marketing themselves. Time, opportunity cost, and mistakes.
How to Choose the Right Marketing Agency
What to look for, what to avoid, and the questions to ask before signing with a marketing agency.
Blueprint for Growth: Scale Your Marketing
How to scale marketing from startup to sustainable growth. Channel prioritization and budget allocation.
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