Blog / GEO

GEO

8 articles on geo for local service businesses.

How to Get Into Google AI Overviews | Integrity
8 min read · Dillon McConnell

How to Get Into Google AI Overviews

When Google answers a search with an AI Overview, it cites only a handful of sources, and here is how local service businesses earn a place among them.

Reviews and Mentions Now Beat Backlinks for AI Search | Integrity
6 min read · Dylan Axelson

Reviews and Mentions Now Beat Backlinks for AI Search

New 2026 data shows brand mentions and reviews now predict AI visibility far better than backlinks, and that shift rewards honest local businesses.

How to Rank on ChatGPT: A Guide for Local Service Businesses | Integrity
7 min read · Dylan Axelson

How to Rank on ChatGPT: A Guide for Local Service Businesses

When a homeowner asks ChatGPT who to hire, it names a few businesses and skips the rest. Here is how local service businesses earn a spot in that answer.

How to Get Cited by Perplexity: A Practical Guide | Integrity
6 min read · Dylan Axelson

How to Get Cited by Perplexity: A Practical Guide

Perplexity answers questions with cited sources listed right beside the answer. Here is how to become one of the sources it cites.

GEO vs SEO: Do You Need Both?
7 min read · Dylan Axelson

GEO vs SEO: Do You Need Both?

How GEO and SEO work together. Why you need both and what happens if you only invest in one.

What Is GEO (Generative Engine Optimization)?
10 min read · Dylan Axelson

What Is GEO (Generative Engine Optimization)?

A definitive guide to GEO. What it is, how it differs from SEO, and how to get your business cited by AI.

The History of SEO: 1994 to AI Search (2026), and What It Means for Your Business
15 min read · Dylan Axelson

The History of SEO: 1994 to AI Search (2026), and What It Means for Your Business

How search went from keyword stuffing to AI Overviews, and what that shift means for whether AI tools recommend your business. Interactive timeline, every major algorithm update, and the two systems you now have to show up in.

April AI: The SEO System We Built on 8 Years of Campaign Data
8 min read · Dylan Axelson

April AI: The SEO System We Built on 8 Years of Campaign Data

April AI is our own SEO system, built on eight years of campaign data, not a ChatGPT wrapper. It builds customer profiles, finds keyword gaps, and structures content that compounds.

Want results like these for your business?

Tell us where you are and what is not working. We will tell you plainly whether we can help.

Call us Start a conversation